Nice Things Implements Visible Privacy's Consent Solution for an Even Nicer Experience
Nice Things, a Spanish fashion brand with nearly 30 years of experience, implemented Visible Privacy's Consent Management Platform to elegantly handle customer data privacy while ensuring GDPR compliance across their global operations.
Client Profile: Nice Things
- Industry: Fashion Retail / E-commerce
- Experience: Nearly 30 years in the industry
- Market: Europe and global
- Products: Clothing and accessories for women and girls
- Values: Planet-friendly, Mediterranean flair, timeless designs
- Challenge: GDPR compliance and customer-friendly consent management
The Challenge: A Nice, Neat Consent Management Solution
Operating both within the European Union and around the world, Nice Things faced several privacy-related challenges:
- GDPR Compliance: Needed to meet strict European data protection regulations
- International Operations: Required a solution that would work across different regional markets
- Brand Experience: Sought a consent solution that would maintain their elegant brand experience
- Customer Privacy: Wanted to protect shoppers by respectfully handling their data
- Seamless Integration: Required a solution that would transition smoothly into their store experience
The primary goal was implementing a privacy system that would match the thoughtfulness and care that went into their fashion collections.
The Solution: Visible Privacy's Consent Management Platform
Nice Things turned to Visible Privacy to properly and transparently handle their data collection and processing practices. They integrated Visible Privacy's plug-and-play Consent Management Platform (CMP) into their store's infrastructure.
Key Benefits Implemented
- Straightforward Setup: Simple and swift implementation of the consent platform
- Branded Experience: Customizable elements including placement, colors, and fonts to match brand aesthetics
- Customer Trust: Clear consent management to build shopper confidence
- Respectful Analytics: Privacy-first insights providing key knowledge while protecting customer data
- GDPR Coverage: Properly verified and validated data collection and processing practices
Outcome and Impact
With the implementation of Visible Privacy's Consent Management Platform, Nice Things demonstrated the same level of care for customer privacy as they do for their fashion collections. The solution helped them exceed regulatory standards while building brand confidence.
Business Advantages Gained
- Increased Competitive Edge: Using privacy as a differentiating factor showed respect for customers from their first interaction
- Privacy-First Approach: Placing privacy at the forefront of the e-commerce experience demonstrated commitment to transparency
- Guaranteed GDPR Compliance: Met data protection regulations with confidence, eliminating concerns about potential legal issues
- Enhanced Transparency and Trust: Provided customers with clear understanding of technology usage at the beginning of their shopping experience
Client Testimonial
"Visible Privacy has made guaranteeing our customers' privacy and legally safeguarding our brand from GDPR risks extremely easy with their Consent Management Platform."
— Laia López, E-Commerce Manager, Nice Things
Conclusion
With Visible Privacy's Consent Management Platform, Nice Things successfully integrated a solution that gives their shoppers clarity and control over their data while ensuring compliance with GDPR. The ongoing relationship with Visible Privacy provides continued support and expertise.
"Protecting privacy is not a one-and-done situation, which is why at Visible Privacy, we collaborate and offer brands, like Nice Things, support every step of the way."
— Pablo Cañal, Co-Founder & Head of Product, Visible Privacy
Nice Things' commitment to keeping their customers and their data safe by partnering with Visible Privacy demonstrates that doing the right thing will never go out of style.